Content Marketing is increasingly becoming a key strategy for product marketers. With prospects and customers ceasing to be passive and, on the contrary, actively gathering information, comparing product offerings and alternatives, product marketers are now turning to content marketing as a key strategy for their communication operations. The purpose of Content Marketing is to create …
EmployWise: Improving the ROI in employee lifecycle management
Effective employee lifecycle management is acquiring importance from a talent acquisition and retention perspective; from an employee satisfaction angle; as well as from a compliance and regulatory viewpoint. Many organizations, especially SMEs, are discovering to their dismay that the pile of unstructured employee data they have accumulated is a ticking time bomb. They suspect they …
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Sustaining India’s IT Exports Growth: Why Products are the Way?
Going by its 12th five year plan projections, the Indian government expects that the IT/ITES exports from the country would reach $130 billion by FY 2016-17, up from $69 billion in FY 2011-12. That is a CAGR of 13.6%. How realistic is it? The Planning Commission’s (it has got those figures from IT ministry which …
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Will B.PAC and iSPIRT Transform Urban Politics & the Software Product Industry Respectively?
While we usually focus on product, process and business model innovation as the main facets of innovation, some of the most impactful innovation can be the result of new organizational forms. Take the case of India’s white revolution. This was driven by a unique 3-tier structure of organizations – the farmers’ cooperative at the village …
Product Business is Very Different from Services
What is the difference between software services and products? Why is it important for India to be developing products? First Invest, and Then Reap The business cycle in a services company starts with sales, and ends with project or product delivery. On the other hand, a product company must first invest in building the solution. …
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Building for the world? Then take it to the world.
[This post is written for Indian startups. If you are not one, you will not find much value in it. But don’t take my word for it. Read through the post to know for yourself.] I have been noticing an interesting trend in the Indian startup landscape over the last 12-15 months. Or something like …
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Product development is stimulating
“Vision without action is a dream. Action without vision is wasting time. Vision with action can change the world.” Joel Author Baker. Abhiraj Malhotra is “Technology Head & Evangelist” – SchoolPad at Chalkpad Technologies Pvt. Ltd. Abhiraj is a passionate software developer and an entrepreneur, whose vision is to infuse productivity into organizations towards a positive …
New age platform. What it could be?
We have multiple definitions of platform, but in today’s world where reaching out to people is so easy and absolutely free, one can argue that in today’s context a platform is a vehicle to extend people’s voice beyond the ears closest to you. The channels that we use to have were very expensive – all …
Lean way of sales
“Not meeting desired sales target?” is perhaps the most important question in any of senior management meetings. But how do most companies react? Answer: “Re”setting the targets,“Re”structuring marketing campaigns and finally “Re”placing sales team (starting from executives ending up replacing sales director) and what will happen by doing several “Re’s” together…absolutely nothing. On the contrary …
Getting business to use technology and improve productivity – Knowlarity Communications
Inspired by the vision to help small businesses make better use of technology, Ambarish Gupta gets talking about how his Cloud Telephony product Knowlarity, fills a crucial gap in business struggling to use costly and cumbersome technology to improve productivity. In a world gone all mobile and integrated, Knowlarity’s hardware free, web based solution, frees …
Lessons on Pricing for Product Startups – Consumer and Enterprise!
Since the time Philip Kotler wrote his valuable tome on Marketing, technology has evolved so much that new pricing models like Freemium pricing are possible for both Consumer-oriented and Enterprise-oriented product startups. In addition, Free Trial pricing models and conversion to paid ones are common in both. In a price-conscious society like India, pricing can …
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ProductNation is now Proudly Powered by iSPIRT.in
I am happy to inform you that ProductNation will now be part of iSPIRT – a think-tank focussed on transforming India into a hub for new generation software products, a thought which finally is seeing action. Welcome to the new look of the website where we have made it easier for our readers to find …
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UX Lessons from Startups
User Experience or UX dictates the connection strength of your product to your user. From a functional connect by how easily the user can accomplish a task, to an emotional connect which is a sum total of experience during and after using the product. It goes way beyond just the aesthetics or how the look …
Have a plan B to sustain yourself, while you are trying to make it big as a Product Startup says Amarpreet Kalkat, Frrole
Ciafo is a software products startup, based out of Bangalore focused on building consumer products for the web (including the mobile web). Ciafo has three products – Travelomy, Wayr, Frrole. In this interview, Amarpreet Kalkat, Co-Founder, Ciafo discusses aspects of building a B2C product from India and shares some of his learnings with startups. Frrole is an information …
Are you a #MadeInIndia Software product company that sells to Enterprise segment?
Do you like to share the success on a global platform? Here is your golden opportunity…..don’t miss it!! The members of this exclusive group are the best and brightest CIOs from some of the cream of the global companies like Aetna, Bechtel, Boeing, BP, Caterpillar, Disney, Dow, ExxonMobil, FedEx, Ford, GM, Goldman Sachs, Honeywell, JPMChase, …
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