Announcing the First Playbook Roundtable: Positioning and messaging for Product Entrepreneurs

We are pleased to announce the first Playbook RoundTable for Product Entrepreneurs around Messaging & Positioning. A strong, differentiated & memorable product messaging is essential in creating traction for your product. Effective product messaging speaks directly in the langauage of your target audience. This Playbook Roundtable is brought to you by iSPIRT. One of the initiatives of …

How educational content and live demos got 7,000 websites using WebEngage in 15 months

I believe one of the best ways to learn marketing and business in general is to learn from other people’s successes. And in a bid to do that, I am going to bring to you interviews of Indian startups that have taken their products to the world. We will talk about how they got the …

NowFloats – Getting small businesses online in 4 SMSes and 13 minutes!

NowFloats – Getting small businesses online in 4 SMSes and 13 minutes!  I love clear mission statements, and NowFloats couldn’t be clearer: 9.6 million small and medium businesses need a website. Only 0.6 million have one. That’s 9 million tasks on our desk (and that’s just in India!) I recently got a chance to catch …

How to debug a product startup idea ?

You may find it useful to read the previous post on importance of ambiguity tolerance and questioning for an engineer transitioning to a product guy before reading this post. When I was first tasked with writing new features for an existing product that contained thousands of lines of code I earnestly started reading through the …

Conversation with Software Vendor Stelae Technologies

Software vendor Stelae Technologies provides a content extraction and automated conversion solution for multiple categories of content. Its product Khemeia™ is a cloud-based technology that combines multiple analytic methodologies into one product. In this interview, CEO and founder Aruna Schwarz discusses the unique nature of the company’s product and shares product development advice for first-time …

7 Ways to Avoid Your Product Company Becoming a Services Company!

Product companies (especially those focused on the Enterprise) always face pressures, primarily that of cash flow in the earlier years, forcing them to take on more services components. This is especially true in countries like India where angel and venture investments are not as plentiful as in Silicon Valley. This is a trap that product …

SaaS #MadeinIndia Products – Social Media

As Batman (or a CEO, Founder, Partner) would want somethings to be done, or not done, and especially with a plethora of multiple social media channels to be on, a marketing guy, or a social media girl, or anyone handling social media for a company will always have a tough time. So, then what is …

“E” is for empathy

The last three business books I read were seemingly all different. “Wired to Care” by Dev Patnaik, “Nanovation” by Kevin and Jackie Freiberg and “Customer Centric Selling” by Michael Bosworth. The first was how humans are genetically designed to care for others, the second was the story behind how the Tata Nano was launched and …

Inspiring quotes from Woman Leaders in the Product Space

Everywhere you look, there is an Indian woman in pursuit of an entrepreneurial dream. With a GDP growth rate of 8.2%, women product leaders have a whole reason to be bullish. This International Women’s Day, we choose to celebrate pioneering Woman Product Leaders among us, choose to celebrate the success of these efficacious women. This …

Digital Marketing for the B2B Landscape

The B2B buying process has undergone a transformation, and so has the B2B customer. Let’s roll the clock back in time. Information about your company, services, products and solutions was not readily available, or if it was, then not readily accessible. The sales representatives were the first touch points for your customers to gather any …

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Whats your product – Dabangg Or Paan Singh Tomar?

As a part of my product management training, I insist on the importance of understanding of behavioral science while managing products. I am both puzzled and irritated when a participant, that is mostly an MBA educated product manager tells me – Viveck, can we skip to the section of how to write a PRD as …

The Gap Unfilled

No one is sure of their exact number, but a census of micro, small and medium enterprises (MSMEs) done a few years ago estimated that there are 26 million small and medium enterprises in India. It is well known that this market is fragmented and price-sensitive and, hence, large companies have tried to tailor products …

Q&A with Cloud-Based Application Penetration Testing Company iViZ Security

iViZ Security “takes ethical hacking to the cloud,” says Bikash Barai, its co-founder, CEO and director. Currently iViZ focuses on cloud-based penetration testing services for Web applications. He shares insights for other entrepreneurs about lessons learned in finding a market and growing a startup. This article is brought to SandHill readers in partnership with ProductNation.  SandHill.com:  Please describe your product …

How a much needed niche banking product was born – The iCreate story.

ProductNation caught up with iCreate Software co-founder Naren Santhanam, on what went in to the making of a successful product. It was circa 2006 when Naren met Anup while they were consultants on the Banking vertical at a technology MNC. They knew from experience that banks had a challenge in accessing information across different systems …

Find out what emerged when the Geeks met #Dilliwallas #GOAP

It was a usual Thursday morning, chaos at the Mathura Road, but once you got on to the 91SpringBoard office, you could feel the aroma of the paints, etc in the new office which is beautifully done and very colourful. Few guys were sipping their early morning coffee and some interactions by entrepreneurs and some folks who usually …