Being an Associate in a Venture Capital firm is a dead-end job*, that you can’t leap without entrepreneurial experience. And, entrepreneurs hate you for your pesky, clueless mails. Here’s hoping …
#DesignThinking: Desirable. Feasible. Viable
We all know quite well the value of Design to business, and Design Thinking to problem solving. But what remains a bit fuzzy for many start-ups, organizations & individuals is …
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Pixel Jobs – Product review of a job portal by designers for designers
Pixel Jobs, designed by the talented folks at Sparklin, is a refreshing look at the boring world of job portals. The problem to solve was simply, “How to get a job …
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You are not supporting a device, you are supporting people
Founders of iYogi, Vishal and Uday have a candid chat with ProductNation about how they started the company and the reason for their success in the support space. They assist …
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How Much is your Company Worth? – A Valuation Toolkit for Software Product Startups
When you see Yahoo offer $1.1B in cash for Tumblr or it pays $30M for Summly, the reactions around the world range from kudos to the founders and initial investors, …
How to get your product’s content marketing juggernaut in place
Congratulations, you have just started up. It has taken so long to get here – you’ve worked hard, saved up, staved away every comfort, and your product is out, garnering …
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M&A is critical for the Product Startup ecosystem in India
Small $20-30m M&A transactions are the lifeblood of Silicon Valley. Over 400 such transactions happened last year. Israeli companies accounted for over 20% of these transactions. India had only a …
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Which feature to prioritize first ? – Wrong Question
When building a product it is very easy to make a list of features to build. One could brainstorm to create an initial list, copy features from a similar product …
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#PNMeetup – Get to millions of visitors without spending money
You dreamt about an idea for few years, left job and built it up from scratch. After months of hard work, product is up and you have already signed up …
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A product’s success goes beyond its features
It is an irony of sorts: the more things get real, the more they need to go virtual; and the more virtual they get, the more there is a need …
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5 tips to making a killer product video
Your product has something worthy – its just that no one reads now. So how do you make your audience appreciate the worthiness of your product. They’re hearing you – …
Stairway to Success – Nurturing your leads online
It’s not all about leads. The sales process in the B2B landscape has embraced a significant change. A purchase typically involves multiple decision makers, multiple teams and multiple stages. Creating …
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Insights on Building Sustainable, High-Growth Product Company
Manav Garg’s career exemplifies the statement “where there is big risk, there is big reward”. Throwing up a lucrative, six-figure plus salary and bonus as a commodities trader to start …
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Designing Great Products: A Startup CEO’s perspective
I had the opportunity to attend iSpirit Foundation’s #PNMeetup: Design great products through experiments – Product Leadership Workshop on 20th April 2013 at TLabs in Noida. Avi from iSPIRT put together a delightful, half-day session that brought …
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iSPIRT Playbook Roundtable: Effective Product Mgmt & Delivery: Benefits and Applications in Startup
In a fast growth startup environment where your product is seeing adoption by customers, often the product roadmap gets impacted by a few key customers. In the attempt to be responsive …