Posted on

What’s India’s cultural factor that can propel us towards becoming a Product Nation?

A gathering of iSPIRT volunteers in Bangalore turned into an interesting discussion: How does India become a Product Nation by espousing values that are inherent and ingrained in us as Indians?

Here are some answers from that meeting. We hope this gets you thinking on how to draw inspiration from familiar cultural concepts while building for India!

In any culture where people have performed well in achieving a goal, that culture has encouraged training one’s mind. Mental performance therefore is key.

For example, Americans athletes do well at the Olympics. If you look at American culture, it champions working hard, winning, and training your mind to focus on winning.

You have the Japanese concept of Ikigai, where purpose gives you a reason to live a long, happy life. The authors who wrote a book on Ikigai shares a Japanese proverb that says, “Only staying active will make you want to live a hundred years”.

Or let’s take the theory of Flow. It’s a state of mind where we are so immersed in the joy of our work “that nothing else seems to matter”. In a state of flow the mind is trained to focus and enjoy a task, even the challenges that come with it. As iSPIRT volunteer Rinka Singh says his best work happens when he is having fun framing questions and thinking through challenging problems.

So, what of our culture do you think can help us train our minds to be disciplined and dedicated? And can teach us to enjoy our work even in tough times? Here are some examples iSPIRT volunteers shared at the meeting:

After all the culture we have grown up in has cultivated some great skills in us. To give you real life examples, look at the artist who is capable of creating exquisite, complex Rangoli designs or take the Indian programmer who is a whiz with math and logic.

Or take the Bhagavad Gita teaching us not to be attached to an outcome but simply focus on doing your tasks well. The less resources your mind spends obsessing about an outcome, the more time and focus your mind has to work on completing tasks really well. In addition, when you are not attached to an outcome, your mind can deal with failure much better. It becomes easier to retrain your mind to learn from failures and simply try again.

As iSPIRT volunteer Girish Elchuri says, “no greed, no glory” is the basic theme of thinking beyond self. It helps to expand your view beyond you to help find good solutions that can benefit those around you.

Or for example take how Indian culture also values family time, food and meditation or prayer. These could potentially create a better balanced healthy mind that can focus longer, and is less prone to burnout and depression.

iSPIRTer Shoaib Ahmed believes the powerful action of placing palms together and greeting each other Namaste is truly us saying, ‘the divinity in me recognizes the divinity in you’. This invisible force of divinity running through us all connects us and lays a sound foundation for Indian product builders to collaborate at a soul level.

Referring to the Bhagavad Gita, iSPIRTer Sharad Sharma reasoned that the essence of Gita is having confusion in your life and that having confusion in your life is not a bad thing, as long as you can take a step back to look at it philosophically and figure out the answer. What Indians are good at is reframing the problem. Gita is about reframing the problem and saying ‘don’t look at it the way it looks to you now. Let me tell you an alternative way of looking at the problem and that alternative way will help the answer to reveal itself.’

“Indians succeed because we can reframe the question at a higher level of abstraction and find answers, which to me is R&D. We can be the best R&D nation in the world”, is Sharad’s learning from what he has learned from the Gita.

iSPIRT’s Hari Subramanian feels the one core part of India’s culture over the centuries has been to question and constantly learn, seek knowledge. Hari feels this ability to question will propel India’s current generation of young builders to make us a Product Nation.

As Hari puts it, “The essence of Gita is, you are born to do something. Do that and don’t be tied down to what the outcome may be. Do what you are born to do, day in, day out and excellence will follow.”

To conclude, we have a golden opportunity to change India for the better by combining the ethos of US, Japan, and India. Let’s not miss it.

Let us take the YOLO spirit of the US. Let us learn from Japan that doing your tasks well means to master it. Then let us embrace the Indian principle of not worrying about the outcome but only focusing on your work and allowing excellence to follow. If we combine all this maybe magic can happen.

What more would you add to this list?

Please note: The blog post is authored by our volunteer, Regina Mihindukulasuriya 

Posted on

Open House on DEPA Training #2: DPI to Unfreeze Data Markets. Let’s Make India an AI Nation!

This is the 2nd blog in a series of blogs describing and signifying the importance of DPI for AI, a privacy-preserving techno-legal framework for AI data collaboration. Readers are encouraged to first go over the 1st blog for better understanding and continuity.

What is unique about the techno-legal framework in DPI for AI is that it allows for data collaboration without compromising on data privacy. Now let’s put this in perspective of Indian enterprises and users. This framework can potentially revolutionize the entire ecosystem to slingshot India towards an AI product nation where we are not just using AI models developed within India but exporting the same. What is the biggest roadblock in this dream? In this open house (https://bit.ly/DEPA-2), we make a case that privileged access to data from Indian contexts is not only necessary to develop AI-based systems that are much more relatable to Indians but in fact, gives Indian innovators a distinct advantage over much larger and better funded big tech companies from the west.

Let’s get started. Clearly, there is a race to build larger and larger AI models these days trained on as much training data as possible. Most training data used in the models is publicly available on the web. Given that Indian enterprises are quite behind in this race, it is unlikely that we will catch up by simply following their footsteps. But what many folks outside of AI research circles often miss is that there has been credible research that shows that access to even relatively small amounts of contextual data can drastically reduce the data and compute requirements to achieve the same level of performance.

This sounds great, right, but (there is always a but!) much of this Indian context data is not in one place and is hidden behind numerous government and corporate walls. What makes the situation worse is most of these data silos are enterprises of traditional nature and are not the typical centers of innovation, at least for modern technologies like AI. This is a fertile ground for DPI for AI. The three core concepts of DPI for AI ensure that this data sitting in silos can be seamlessly (thanks to digital contracts) and democratically shared with innovators around India in a privacy-preserving manner (thanks to differential privacy). The innovators also do not need to worry one bit about the confidentiality of their IP (thanks to confidential computing). The techno-legal framework makes it super easy for anyone to abide by the privacy regulations without sweat. This will keep them safe from future litigations as long as they follow easy-to-follow guidelines provided in the framework. This is what we refer to as the unfreezing of data markets in this Open House. This unfreezing is critical for our innovators to get easy access to contextual data to give them a much-needed leg up against the Western onslaught in the field of AI. This is India’s moment to leapfrog in the field of AI as we have done in so many domains (payments, identity, internet, etc.). Given the enormity of the goal and the need to get it right, we seek participation from folks from varied expertise and backgrounds. Please share your feedback here

For more information, please visit depa.world

Please note: The blog post is authored by our volunteers, Hari Subramanian and Gaurav Aggarwal.

Posted on

5 Questions You Should Ask Before Launching A Product Startup

The number of startups launching every month is growing at a fast pace. Some entrepreneurs opt for a service based model, while others like me go the product model way. Although, there is no clear winner in terms of which model is the best, right or a deal breaker, there are many factors that contribute to the success or failure of startups.

However, when I launched my startup Sainergie, an IT products and services provider, I realized that running a product startup is fundamentally different from a service startup. Apart from a few other steps, you need to take care of idea generation, design, prototype, development, testing and iterations, before you actually launch it. A sizeable amount of resources such as capital, time and energy has to be spent, believing that you are really developing an amazing product that will sell itself. Well, if it was only that easy!

There are several factors you need to bear in mind while launching a product startup. I am listing them here based on my experience.

Is there a market?

You have developed a great product. At least you think so. But, is it good enough for anyone to buy? Does there exist even a little or a niche market for your product? According to an article published in Fortune, the ‘lack of market need’ was the top reason due to which most startups fail! It may even happen that you are ahead of the market curve, that is, customers do not require your product at the time which you think is right. Or maybe, the need is there, but there isn’t an appropriate supporting technology.

For instance, Pebble, Apple and Samsung are among a few leading brands in smartwatches today. But, it was Microsoft who launched it about a decade ago, only that it failed because it was as much a matter of bad timing as that of a poor design.

So, don’t jump to the product development stage straightaway. Put efforts in conducting in-depth market research, studies or surveys to see if the time is right to bring your product in the market.

Are you trying to innovate or reinventing the wheel?

The debate regarding which is better – innovation and reinvention of the wheel, isn’t new. Every product entrepreneur delves on this question before going to the drawing board. But, let’s first understand the difference between the both.

Innovation is building a product that brings a paradigm shift in the customer behaviour. It provides a novel solution in addressing the customer’s pain point. For example, FusionCharts, the provider of interactive JavaScript charts, is one of the most innovative technology companies that disrupted the data visualization industry. Reinventing the wheel is about coming up with a new or a creative idea to change or improve a product that already exists. Here, we can take the example of TATA, which designed the cheapest and smallest car Nano to disrupt the car segment and gain 17% market share.

In my opinion, you shouldn’t be afraid of either innovating or reinventing the wheel as long as it could help your product to become a game changer. The only thing you should ensure is to keep your product simple and useful.

Do you have a sales strategy in place?

So, now you have ensured that there is a market for your product and you have a product ready to hit the shelves. Here comes the tough part – selling it. You need to have a well-thought sales strategy in place. This involves:

  • Setting deliverables (how much you want to sell in what time frame, market price, profit margins)
  • Identifying the sales territories (where you want to sell)
  • Creating marketing collateral (mailers, white papers, brochures, blogs, PowerPoint presentations, etc.)
  • Finding methods to sell (direct, retail, online, word of mouth)
  • Training the sales team (product features, sales pitch, sales targets, customer relationship)

A robust sales strategy will be your road map to positioning your product correctly and gain a competitive advantage.

 Do you have the right sales team?

A sales strategy alone wouldn’t suffice. You need talent that can sell your product with the same passion as you i.e a killer sales team that doesn’t let you and your product down.

Ideally, there is no better salesman than the entrepreneur himself. So, think about how you would sell your product if you were the salesman. Or, if you were the customer, what you would want to hear or experience during the sale. Once you learn to sell the product to yourself, you would know the right kind of people to hire. When building a sales team, ensure that:

  • You don’t sacrifice quality and fit for a quick on-boarding process.
  • Salespersons understand that selling is a pre-cursor to relationship building with customers.
  • They want to climb up the ladder, are patient with customers and are open to constructive feedback or criticism from customers.

How flexible is your product?

The customers may love or hate your product. Even if they love it, they may still give inputs on what else could make your product better. If they hate it, perhaps you haven’t done your homework well and need to iterate or redesign your product. Ideally, try to push your first iteration in the market to study what works and what doesn’t. Either way, your product should be flexible enough to change or evolve to meet customers’ expectations. Be open to customer feedback and adjust your product accordingly.

Product startups have their own share of challenges. But, with a right set of mind and determination to do the things the right way, it shouldn’t be difficult to overcome these challenges.

This article was originally published in Inc42.

Posted on

D-Day at InTech50 (2015 edition)

Finally…

Here is wishing all of you – happy pitching, selling and buying…

Today, ‘fantastic fifty’ Product Founders will showcase their solution potential, and work collaboratively with buyers, investors and partners to shape, and create a plan to take their solutions to global markets—a true sign of India’s potential in innovation.

We are satisfied to see not only the quantity, but the impressive quality of our startups this year. It was indeed a tough call to curate ‘the fifty.’  Go on people, enjoy your place under the sun.

We would like to reiterate here that we are not seasonal. Please feel free to reach out to us, whenever…

Look forward to some ‘real’ business today and tomorrow.

Cheers

Posted on

How We Got The IT Minister Excited About Indian Product Startups & Made Him Our Spokesperson #UnleashTheEnergy

A behind the scenes account of how a showcase of 11 disruptive startups was put together in just 100 hours!

If you’re reading this, I’m sure  you are a part of the Indian product startup community in one way or the other. And unless you were living under a rock (which is fine, if you were busy hacking away or traveling to sell your product), you wouldn’t have missed that our Hon. IT Minister, Ravi Shankar Prasad was in Bangalore on Tuesday meeting with the product startup community. iSPIRT hosted  the “Conclave for India as Product Nation #1″, an open dialogue between the Product industry and the IT Minister.

What made it all the more special was that the he was the first IT Minister to meet with startups and also that he first met with the startups first before meeting officials from his ministry! The Minister met with the industry leaders, gave a patient hearing to the needs of the product startups and also saw presentations from 11 disruptive startups.

And here’s what the minister had to say after meeting with the startups!

So how did we pull this off? And what if I told you that it was all put together in 100 hours. We ourselves cannot quite understand how everything fell into place! But as Sharad often says, when a bunch of passionate volunteers come together towards a common cause, magic just happens. At iSPIRT, we take our volunteering quite seriously. No wonder then, that we actually have open sourced our volunteer model through a whitepaper to help other communities benefit from it!

 

A text message from Rajan on Saturday morning got me involved. Could we get on a call, he asked. There’s an iSPIRT event scheduled on Tuesday and some help was needed. We spoke and I got to know that there’s an interaction with the IT Minister scheduled on the coming Tuesday. As part of the interaction, we needed to put together a showcase of disruptive product startups to help the Minister get a sense of the kind of impactful work being done and the opportunities ahead. There was list of companies drawn from across various segments and stages, with whom we’d need to connect and get their availability for the event on Tuesday. Tapping into our network of volunteers (many of whom are themselves startup founders and industry leaders), we gathered the contact details of these companies and started reaching out to the companies. These were companies spread across the country and we checked with their founders if they’d be available to present. Based on the availability of teams and the some intense discussion and debate among the Program Managers for the showcase, a short list of the companies presenting on stage was drawn up. The thought process behind the selection of companies was to give the Minister a good view of the breadth (sectors where product startups are making an impact), the depth (companies that have achieved global market/tech leadership) and how far they can grow with sound support from the ecosystem, which includes the government as well. We were immensely privileged to have Mr. Mohandas Pai spare his valuable time for multiple meetings through the whole process and share his inputs on what kind of stories would make the maximum impact.

Product Leaders with the IT MinisterArriving at the shortlist was surely a good beginning. They say well begun is half done. But the tougher half lay ahead! We were already at Monday morning, and within the next 24 hours we had prep up the presenters. Each of the companies were to have a short, crisp presentation with the key points to be covered in under 4 minutes! Shekhar went about this with the precision of a toolmaker, thoroughness of a scientist and the strictness of a school teacher! From putting together notes on what points to cover, iterating multiple times with the presenting companies on their presentations over a sleepless night, to conducting the actual showcase in front of the minister, Shekhar was always on.

(That’s me on the left  trying to get the slides up!)

The event received some very good coverage in the media. Below are some links:

Here’s hoping that achchhe din are indeed ahead for the Indian software product industry!