• Prathibha Sastry

    Small Businesses Ascending the Digital Path

    # DigitalDesh spanned across 22 cities in 30 days to discover The Internet of Inside India. Amritsar to Kanyakumari An endeavor to study the behavioral patterns of entrepreneurs across different regions. To understand their digital… MORE >>

    Jul, 01
  • Manjula Sridhar

    Kicking off the Second Edition of Pre-Entrepreneur boot camp #ArthaSiddhi

    So for all the folks who were eagerly waiting for the second edition (there were few who sent us requests through email and twitter), your opportunity is here. (For new folks take a look at… MORE >>

    Jun, 30
  • Krishna H.S

    Product positioning is all about connecting emotionally to your prospective customers – Insights from the Positioning and Messaging PlaybookRT

    The 50th PlaybookRT session was held at Helion Ventures in Bengaluru to brainstorm and understand best practices for positioning and messaging of startup products. This roundtable was led by Shankar Maruwada, who by virtue of… MORE >>

    Jun, 29
  • Chaitanya C

    What is a good sales target for a sales person in SaaS in India?

    Unfortunately there is no fixed answer. Problem with SaaS is that there are too many moving variables. LTV,Churn,ARR,ARPU etc. So its really hard to come up with one fixed number. So based on our experience… MORE >>

    Jun, 26
  • Mukund Mohan

    The first 5 steps to building your own SaaS application

    This post is for non developer founders who want to build a SaaS application. Software as a Service (SaaS) is a relatively small market – at $19 Billion in total revenues, it seems large, but… MORE >>

    Jun, 25
  • Rishikesha Krishnan

    Lessons from the House of Tata on Technology and Innovation

    There are increasing signs of breakthroughs that could provide disproportionate returns to Tata companies. One question that I am asked frequently by companies that have launched innovation programmes is: “How do we sustain interest and… MORE >>

    Jun, 24
  • ProductNation Network

    SEBI Startup Listing Exchange – Nasdaq of the East

    Efforts of iSPIRT’s List-in-India Policy Expert Team have reaped the desired results. The securities market regulator, SEBI, has announced relaxed norms for a separate platform to allow “new-age companies” having an innovative business model and belonging to the knowledge-based technology sector… MORE >>

    Jun, 24
  • ProductNation Network

    How SignEasy got featured in an Apple campaign (and almost screwed it up!)

    SignEasy was a two person operation in 2010, the year we launched. And bootstrapping meant a lot of pressure first on gaining and then on maintaining traction; there was, and still is, no safety jacket…. MORE >>

    Jun, 23
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