iSPIRT works to transform India into a hub for new generation software products, by addressing crucial government policy, creating market catalysts and grow the maturity of product entrepreneurs. Welcome to the Official Insights!
A ‘startup’ is a company that is confused about – 1. What its product is, 2. Who are its customers, 3. How to make money. – Dave McClure As a startup we all struggle either with the Market Fit, the right price for the product and finally the sales. There have been times when we …
Continue reading “Announcing the CIO Mentorship Program for Enterprise Product Startups”
As someone who has attended many events such as the Nasscom Product Conclave related to Software Products, I was intrigued by the concept of an one-day Boot Camp organized by iSPIRT (Indian Software Products Industry Round Table). i had earlier attended a mini-Round Table event organized by them in Chennai that was quite energizing to say the …
Continue reading “A day at the Product Nation Camp at Pune #PNCamp”
It’s not often I find myself in a roomful of people driven by a shared vision. Inspiration was inevitably seeping in. It took me not more than a couple of minutes to realise that I should count myself lucky as I was in the same room as the bravehearts who were changing the world one …
Continue reading “Breaking the Status Quo: Takeaways from a Revolution Taking Wings #PNCamp”
When I started JamBuster with Suneeta in 2004, I wanted to build a technology management software products company in India. Little did I know, that we would be part of a three-wave phenomena in software industry in India. The first wave of this is the software outsourcing, now a bit old story, but still …
For mobile apps, there are three dominant pricing strategies: Premium, Subscription and Freemium. According to a report by app-store analytics company, Distimo, freemium now accounts for 71% of Apple AppStore revenues in the US, up from somewhere around 50% last year, and rising. In Asia, freemium is 90% of App Store revenues. Is freemium always …
As this article is being written, possibly one of the greatest Viral campaigns EVER is being rolled out for the movie – Anchorman 2 – The Legend Continues set for a release date of December 18th, 2013!. It’s a sequel to the 2004 movie Anchorman, a stinging parody of 70’s and 80’s ego maniacal TV …
Continue reading “Stay Classy! – 8 Rules for 21st Century Marketing!”
When building the mobile interface for their existing products, Product Owners are faced with quite a few perplexing questions, especially related to the user experience on mobile. A report from ZDNet says UX is one of the most critical concerns for enterprises looking to develop mobile apps while another study points out that users prefer …
Continue reading “Approaching Mobile UX – A Product Manager’s Perspective”
More than 3000 product companies generating revenue of $2 Billion – that may sound miniscule compared to $100 Billion IT services industry. It is pertinent to look at how the eco-system needs to be developed to create $100 Billion Software product industry from India over the next decade. Ambitious ? Yes, but not impossible. There …
Continue reading “Nurturing Product Managers & Entrepreneurs”
On a typical Saturday morning in Bangalore, a small group of design practitioners and product folk got together at the Fusion Charts office in Koramangala. They were attending an informal round table discussion on the topic ‘Design driven innovation to help make the world a more beautiful and pleasurable place.’ As part of a design tour being organized …
Continue reading “Bangalore: 30th Nov 2013 | Design Thinking round table with Eskild Hansen”
Vivek from iCreate facilitated yet another juicy round table with lessons learnt ‘from the trenches’. While this article provides a distilled summary, it cannot do justice to in-person learning. I strongly encourage you to attend the next iSPIRT round table. Vivek started off by saying that there is no silver bullet. Every product exists in …
Marketplaces are difficult businesses to get off the ground. A marketplace without buyers cannot attract sellers and vice versa. In fact, the infamy of this proverbial chicken and egg problem detracts entrepreneurs from the challenges that a marketplace presents after it has successfully gained adoption and is successfully matching buyers with sellers. After all, marketplaces for …
Continue reading “Owning the Transaction – Why Marketplaces Need to Think Like SaaS Businesses”
For every successful movie one requires a huge team effort from the story writer, producer, actors and directors to the light guys, similarly for a startup to benefit one requires the vision, passion, team work, the agility to implement and mentors. This is what the delegate exactly gets at the #PNCamp, where startups work in …
Continue reading “This is just the beginning …..picture to abhi baki hai dost.”
As you know, the Indian software product industry is still in its infancy. Your active involvement is essential to nurture and grow this industry and realize our collective dream of building a product nation. This survey is the first step towards developing a systematic and accurate understanding of the Indian Software Product Industry landscape. The …
Continue reading “iSPIRT invites you to participate in the Indian Software Product Industry Survey”
The journey of doing something different for the software products ecosystem that started almost half year ago comes to climax as #PNcamp in Pune this first week of Dec 2013. Over 125 product leaders will come together over two days and meet other companies in similar life stage and exchange notes through a facilitated discussion …
I have been interacting with various startup teams over the last several years, predominantly around ideation, product-market fit, funding, scaling, and strategy aspects of the companies. Before I was an investor, I spent a lot of time around product creation with two successful startups in the Silicon Valley and managing business in a large Internet …
Continue reading “What is win or loss means in the game of enterpreneurship”