It has been an interesting coincidence on the last few occasions in different discussions and industry forums I participated in, they have attracted a good amount of the classic “Products and Services” in IT deliberation. As such, this is not a new debate. It is common to see patrons from the products world root for …
Fireflies lighting up the sky
Some years ago, Infosys and Wipro put Bangalore on the global map. Now, Bangalore is once again marching ahead. It is creating a new kind of technology ecosystem, which is culturally different from what exists today. Today’s tech-ecosystem is about a few ‘hathi’ firms doing IT Services. Metaphorically, this is about manicured lawns, straight rows …
Role of a Product Manager
Ensure that the right things gets done in the right sequence A product manager helps a company to achieve its goals by helping customers get their jobs done in an unique and delightful way, and getting customers to payin some form (money, attention, information). Let me elaborate on the key responsibilities encapsulated in the above definition. Getting jobs done: A parent purchases your …
What You Missed at the #PNCamp
In case you are one of those who did not make it to the iSPIRT PNCamp for Product Entrepreneurs at Pune on December 4 and 5, 2013, here’s an overview of what happened during the two-day event. Over 128 delegates took part in the camp that brought together entrepreneurs, developers and experts under a common …
Startups and Product Managers
Who is a product manager and what does a typical development cycle with a product manager look like? Product managers are often the most overlooked job descriptions in startups. The “let’s hack together” mindset is great but might not scale after a certain point. It becomes imperative that someone is incharge of defining the “what …
What Can Entrepreneurs Learn From Arvind Kejriwal’s Start-AAP?
Aam Aadmi Party’s success in the recent Delhi elections is nothing less than magical and as a geeky analogy, quite similar to a consumer startup hitting 1 million unique users mark in just few months of launch. Arvind is no less than an entrepreneur and AAP is no more than an early stage startup. Arvind …
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Product warriors, pick your battles!
The first question that I asked iSPIRT volunteers running PNCamp, the first ever bootcamp exclusively focused on product entrepreneurs in India, was why Pune? They pointed to Dilip Ittyera whose greying strands of hair masks his passion to firmly perch Pune on the product map of India. Later during many conversations, it became evident why …
Announcing the CIO Mentorship Program for Enterprise Product Startups
A ‘startup’ is a company that is confused about – 1. What its product is, 2. Who are its customers, 3. How to make money. – Dave McClure As a startup we all struggle either with the Market Fit, the right price for the product and finally the sales. There have been times when we …
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A day at the Product Nation Camp at Pune #PNCamp
As someone who has attended many events such as the Nasscom Product Conclave related to Software Products, I was intrigued by the concept of an one-day Boot Camp organized by iSPIRT (Indian Software Products Industry Round Table). i had earlier attended a mini-Round Table event organized by them in Chennai that was quite energizing to say the …
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Breaking the Status Quo: Takeaways from a Revolution Taking Wings #PNCamp
It’s not often I find myself in a roomful of people driven by a shared vision. Inspiration was inevitably seeping in. It took me not more than a couple of minutes to realise that I should count myself lucky as I was in the same room as the bravehearts who were changing the world one …
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Three Waves of Indian Software
When I started JamBuster with Suneeta in 2004, I wanted to build a technology management software products company in India. Little did I know, that we would be part of a three-wave phenomena in software industry in India. The first wave of this is the software outsourcing, now a bit old story, but still …
Premium vs Freemium vs Subscription
For mobile apps, there are three dominant pricing strategies: Premium, Subscription and Freemium. According to a report by app-store analytics company, Distimo, freemium now accounts for 71% of Apple AppStore revenues in the US, up from somewhere around 50% last year, and rising. In Asia, freemium is 90% of App Store revenues. Is freemium always …
Stay Classy! – 8 Rules for 21st Century Marketing!
As this article is being written, possibly one of the greatest Viral campaigns EVER is being rolled out for the movie – Anchorman 2 – The Legend Continues set for a release date of December 18th, 2013!. It’s a sequel to the 2004 movie Anchorman, a stinging parody of 70’s and 80’s ego maniacal TV …
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Approaching Mobile UX – A Product Manager’s Perspective
When building the mobile interface for their existing products, Product Owners are faced with quite a few perplexing questions, especially related to the user experience on mobile. A report from ZDNet says UX is one of the most critical concerns for enterprises looking to develop mobile apps while another study points out that users prefer …
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Nurturing Product Managers & Entrepreneurs
More than 3000 product companies generating revenue of $2 Billion – that may sound miniscule compared to $100 Billion IT services industry. It is pertinent to look at how the eco-system needs to be developed to create $100 Billion Software product industry from India over the next decade. Ambitious ? Yes, but not impossible. There …
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