iSPIRT works to transform India into a hub for new generation software products, by addressing crucial government policy, creating market catalysts and grow the maturity of product entrepreneurs. Welcome to the Official Insights!
Running a start-up is like running a marathon. It is not for instant gratification; it is not for short cuts; it is not for everyone. Completing a marathon needs planning, perseverance and technique. As marathon runners know, for every marathon, be it your first or nth, the odds of succeeding are high when you train …
Continue reading “Bass tu bhaag Milkha…(the third Cohort #PNCamp)”
Over the last few months, while talking to a range of Indian and Global tech companies, I noticed an interesting trend in the determination of location for key functions, specifically product management. Global MNCs: During conversations over the last few months with some North America based technology MNCs, I observed that a lot of them plan …
Continue reading “In Product Management, It’s All About Location, Location, Location!”
“There’s an empty slide in your deck reading user acquisition, which follows the slide showing hockey stick adoption. We’ll grow virally! Three words that fill up the slide nicely. Relying on virality as a standalone source of user acquisition is fatally flawed to begin with.” That’s Sangeet Paul Choudary at his usual best. He probably …
Continue reading “90 minutes at #PNCamp and the PR Engine cheatcode is yours”
Deep Kalra is the founder and CEO of India’s leading online travel company MakeMyTrip.com. Founded in 2000, the company is now the largest e-commerce business in the country and listed its shares on NASDAQ in August 2010. Prior to founding MakeMyTrip.com, Mr. Kalra has had corporate stints with GE Capital, AMF Bowling Inc. and ABN AMRO Bank. …
Continue reading “MakeMyTrip’s Deep Kalra on bowling, resilience and going against common sense”
We are pleased to support an initiative led by EMBARQ which focuses on sustainable transport. They are expanding their work to engage with entrepreneurs in this space. EMBARQ has launched an initiative – RickshawRising Challenge in partnership with Shell foundation. The Rickshaw Rising Challenge 2013 recognises that the auto-rickshaw sector is ripe with the opportunity …
I am at San Francisco airport headed back to Pune and for two strong reasons I have renowned spiritual teacher, author, and lecturer Marrianne Williamson’s quote ringing in my head; “Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness …
Continue reading “Women product leaders, may your tribe increase #PNCamp”
Indix is a SaaS + Big Data product intelligence platform that allows businesses to organize, analyze, visualize and act on the world’s product information in real-time. Indix uses big data analytics and visualization to deliver actionable insights. Indix also offers APIs for developers to build product rich applications. It was founded by former Microsoft VP, …
Continue reading “Indix: Building the world’s product information repository”
Eskild Hansen will lead a discussion with prominent design thinker in the NCR on ‘Design and its New Role in Innovation.’ Eskild Hansen is one of the most talented Danish Designers on the Scandinavian landscape. Just turned 40, he has already been in leaderships positions at Cisco and Coloplast among others after having worked with …
ProductNation interviewed CSN Murthy, Founder and CEO of Ozonetel, a leader in cloud telephony based solutions. In this freewheeling chat, Murthy, a serial entrepreneur, shares his mantras on building a successful technology based venture. Read on… What was the motivation to start Ozonetel? Around 2007, after the successful exit from Intoto, we examined various opportunities …
Here’s the second set of attendees and more will get announced as soon as we’ve collated the registration details. Stay tuned for the updates. We’re almost full now, but if you are interested in the last remaining seats up for grabs, there are few days left and would request you to apply before 27th November. More …
Continue reading “Announcing the Second list of #PNCamp attendees”
I mean, why should you. Haven’t you seen all this already? If that’s your question, well, no. You haven’t. The #PNCamp is the first Indian product event that brings together product professionals in a bootcamp format, designed to make you take away a wealth of information and actionable insight. Based on the highly successful iSPIRT …
Continue reading “Why should you attend the inaugural #PNCamp?”
For solo product entrepreneurs and product teams that are caught in a vicious cycle of build, release, build release, we bring some insights from “doers” that will help them differentiate through the demanding skills of product development. Deep Nishar, who leads product management at LinkedIn, had said sometime ago that a product manager needs brain …
Continue reading “What Makes a Good Product Manager: Lessons from Doers”
Nobody in India buys software. If the above sentence draws your attention, read on! If you are based out of India, think of the last time you bought software (yes packaged products). Now think of all your friends and guess when they bought software. Now, here’s the clincher, “When was the last time you bought …
Continue reading “Piracy and freemium killed the Indian software buyer”
Get the Mental Model right Mental Models are essentially set of best practices in understanding users’ reason for doing things. Designing around it will create delight While Aesthetics play a big role in the immediate impression might be very important as a “buying” feature, often it will fail as a “using” feature if not done …
Continue reading “3 Easy Pointers to Keep In Mind While Creating Delight Through User Experience”
All Institutions seek to influence the behavior of people. Nasscom Product Council and iSPIRT today, are associations, which as Institutions are seeking to influence the consumption and production behavior of Software and Technology offerings in India. Our nation is in a dire need of grass-root level, production of value-added goods/services/experiences and its consumption. As articulated …